Product Marketing Assistant ID -2727
As innovators of premium pet gear with a timeless style, TAVO Pets (from the makers of Nuna) is a Global Brand, growing exponentially in the U.S. Market.
Our corporate office is in scenic Berks County, PA, within a mile of turnpike exit 298. Our quiet location promises the luxuries of a low-stress commute and a 360 view of nature.
Like our high-quality pet gear, our health and welfare benefits are superior, boasting an onsite state-of-the-art gym facility coupled with a $0 Copay / $0 Deductible Medical & Prescription Plan and a 401(k) with 6% Employer Match.
We are currently seeking a Product Marketing Assistant to support the planning and execution of Tavo Pets' product initiatives, with a strong focus on go-to-market launches. This role requires a deep understanding of our products, competitive analysis, and the ability to translate product features into compelling consumer messaging. The successful candidate will identify opportunities to improve product marketing across all channels while collaborating with cross-functional teams to bring these initiatives to life.
Essential Duties and Responsibilities:
Product & Strategy:
- Support end-to-end new product launches, acting as the key point of contact for product rollout activities.
- Collaborate with cross-functional teams to perfect feature lists and conduct competitive analyses to inform product marketing messaging.
- Manage go-to-market schedules, ensuring marketing materials are delivered on time.
- Develop into the go-to product expert for internal departments.
- Oversee and update marketing collateral for existing products (e.g., websites, videos, catalogs, and production artwork).
Market Analysis:
- Maintain detailed competitor product information.
- Conduct ongoing market analysis to understand customer needs, consumer behavior, and competitor activity, providing strategic recommendations.
Product Planning and Merchandising:
- Maintain product transition and roadmap documentation.
- Creation and maintenance of product set up forms.
- Assist with product presentations, specifications, and data sheet creation.
Team Collaboration:
- Provide market insights during project team meetings for relevant product categories.
- Contribute to team efforts by accomplishing additional tasks as needed.
This position descriptions intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.
Requirements and Qualifications:
Experience / Education:
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- One (1) to three (3) years of experience in product marketing, or business roles (recent graduates are welcome to apply).
Technology & Software:
- Strong proficiency with Microsoft Word, Excel, Teams & PowerPoint
- Project Management Software a plus (Wrike)
Skills & Competencies:
- Dependability: Demonstrates consistency in completing tasks and meeting commitments.
- Communication: Writes and speaks effectively while facilitating the flow of information across teams.
- Detail-Oriented: Thoroughly verifies work to ensure accuracy and quality.
- Problem-Solving: Identifies root causes and provides creative solutions.
- Time Management: Prioritizes daily tasks and long-term projects effectively.
- Teamwork: Builds relationships and works collaboratively to achieve shared goals.
- Quick Learner: Adapts quickly to new tasks and tools, demonstrating strong potential for growth.
- Ability to balance diverse priorities and perspectives effectively.
- Strong interpersonal, communication, and collaboration skills across all levels of the organization.
- Proactive, detail-oriented, and capable of delivering projects on time with minimal supervision.
- Analytical mindset with a natural curiosity about customer/consumer habits.
- Proficiency in Microsoft Office Suite, particularly advanced PowerPoint skills, with the ability to learn new software quickly.
Other:
- Ability to work extended hours as business needs warrant, may include nights and weekends.
- Travel: Domestic & International Travel, up to 25% as business needs warrant.
- Employees who are in a Non-Exempt position must accurately complete, obtain approval from their manager, and timely submit a timecard in the form provided by the Company as it coincides with the Company’s bi-weekly payroll schedule.
