Mgr-Social Media Strategy & Activ-MS&A id-7019
About the Role & Team
Disney Experiences is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead our Consumer Products in-house paid and organic Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role. This involves providing continuous support, offering constructive feedback, and fostering an environment that encourages growth and collaboration. Your leadership will be pivotal in nurturing talent and ensuring that each team member reaches their full potential!
We directly manage all paid and organic activity in several Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and X. You should be adept at using these tools, have a strong understanding of product data feeds, and have the ability to make informed recommendations on optimization strategies based on comprehensive insights and performance data. In addition to this, you will also be responsible for maintaining and evolving our current tech partnership relationships. This will involve staying up-to-date with the latest trends and updates in each platform, ensuring our strategies remain ground breaking and effective. Your role will be essential in finding opportunities for improvement and implementing standard processes to drive our social media initiatives forward.
You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem is important, especially iOS 14.5 and any app-related changes that come later on the Google side, and solutions to support it (i.e. Conversions API).
What You Will Do
- Lead paid/organic social ecommerce strategy for Direct-to-Consumer Retail and drive this forward
- Manage and lead a team across paid and organic social media for consumer products businesses
- Support team and influence organization to run using optimal campaign and ad setup, including best practices for product data feeds
- Continue growth of in-house teams and responsibilities with an eye toward efficiency
- Owner of social media activation platform suite including future partnership additions
- Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
- Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
Required Qualifications & Skills
- 10+ years digital marketing with ecommerce experience
- Extensive experience with social media platforms and related tools
- Understanding of online/offline data including its use in the digital and social space
- Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
- Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc. Remote Data Entry, $50/hr, No Experience, Evening/Night Job Remote Customer Support, $40/hr, No Experience, Part-Time Remote Customer Support, $42/hr, Night Job, No Experience Remote Data Entry, $40/hr, No Degree, Night Shift Remote Moderator, No Degree, $50/hr, Evening, Weekend Job Data Entry, $45/hr, Remote, Evening, No Experience Required Remote Moderator, $42/hr, Weekend, No Experience Required Phone Job, $50/hr, Remote, No Degree, Part-Time, Weekend Remote Phone Job, $50/hr, College Student, Night Shift Virtual Assistant, Remote, $40/hr, Evening, No Experience Data Entry, $35/hr, Night Job, No Degree, Remote Virtual Assistant, $40/hr, Weekend, Remote, No Experience Remote Data Entry, $42/hr, Evening/Night Job, No Experience Live Chat Support, Remote, $40/hr, Night Shift, College Student Customer Support, $40/hr, Weekend Job, Remote, No Degree Phone Job, $40/hr, Remote, Night Shift, No Degree Data Entry, $50/hr, Night Job, No Degree, Remote Remote Moderator, $42/hr, Part-Time, Weekend, No Degree Data Entry, $45/hr, Remote, Evening, No Experience Required Data Entry, $40/hr, No Experience, Remote, Weekend Job Virtual Assistant, $35/hr, Part-Time, Remote, Weekend Job Remote Data Entry, No Experience, $40/hr, Part-Time Data Entry, $50/hr, Night Shift, No Degree, Remote Job Data Entry, No Experience, $50/hr, Remote, College Student Data Entry, $40/hr, Remote, Night Job, No Degree Evening Virtual Assistant, Remote, $45/hr, No Experience Weekend Data Entry, $45/hr, Remote, No Experience Data Entry, $40/hr, Evening Job, No Experience, Remote Remote Data Entry, $40/hr, Evening/Night Job, No Experience Live Chat Support, $45/hr, Part-Time, Remote, No Degree Virtual Assistant, $40/hr, Weekend, College Student, Remote Virtual Assistant, No Experience, $42/hr, Remote, Weekend Remote Data Entry, $45/hr, No Degree, Night Shift Data Entry, $40/hr, Remote, Night Shift, College Student Job Customer Support, No Degree, $40/hr, Remote, Weekend Job Remote Phone Job, $42/hr, Night Shift, College Student Friendly Remote Moderator, $40/hr, College Student, Weekend Job Phone Support, Remote, $50/hr, No Experience, Night Shift Remote Live Chat, $42/hr, Weekend, No Degree, Part-Time Live Chat Support, Remote, $42/hr, Night Shift, College Student Customer Support, $50/hr, Night Job, Remote, No Experience Virtual Assistant, $50/hr, Remote, Part-Time, Evening Job Virtual Assistant, $40/hr, Remote, Weekend, No Degree Remote Customer Support, $40/hr, Part-Time, College Student Virtual Assistant, No Degree, $40/hr, Remote, Part-Time Remote Live Chat, $40/hr, Weekend, No Degree, Part-Time Virtual Assistant, No Degree, $40/hr, Remote, Part-Time Remote Moderator, $40/hr, Weekend, No Degree, Part-Time Part-Time Customer Support, $40/hr, Remote, College Student Virtual Assistant, $42/hr, Evening, Remote, No Degree
- Comfort with high level of autonomy
- Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals
Education
- Bachelor's degree or equivalent experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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