[Hiring] VP, Brand & Growth @Automattic Careers
We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.
The VP, Brand & Growth will play a pivotal role in defining and executing our brand narrative, voice, and content strategy as a lever to drive pipeline growth and revenue for WordPress VIP, the enterprise division of Automattic.
You will build and scale our brand’s presence across multiple channels, develop impactful storytelling, and drive cohesive communication across all touchpoints. In this strategic yet execution-focused role, you will lead and build a team, and partner closely with cross-functional teams to align our brand vision with achieving pipeline and revenue objectives.
The VP, Brand & Growth will lead a team that drives awareness, pipeline coverage, and conversion to qualified opportunities. You will have a holistic understanding of our brand promise and differentiation across the lifecycle of our existing and future customers. You'll bring a commercial mindset to marketing and across the WordPress VIP organization, setting and holding high standards of what it means to use brand, storytelling, and effective marketing to drive growth.
Responsibilities
Team Leadership & Cross-Functional Collaboration
- Develop a track record of setting and breaking pipeline and revenue targets.
- Build, lead, and inspire a high-performing team, fostering a culture of creativity, accountability, and continuous learning.
- Leverage internal and external insights to communicate the role of brand, content, and communications play in driving pipeline growth.
- Navigate across a matrixed organization within a complex, evolving market.
Brand
- Lead the development and execution of a holistic brand positioning platform approach that grows awareness, shifts perception, and differentiates WordPress VIP in the market, fostering a brand identity that resonates with enterprise B2B audiences in key markets.
- Partner with product, sales, and marketing teams to ensure a cohesive brand message across all channels, including digital, social, web, events, and partner channels.
- Oversee creating and implementing a brand system, including tone, voice, and visual identity across global campaigns.
- Partner closely with GTM Revenue Marketing and commercial teams to ideate on and launch effective marketing campaigns targeting priority markets and audiences.
- Partner with leadership and enablement to establish an internal program to reach, engage, and galvanize employees to become brand evangelists and solution experts regardless of role or function.
Content
- Oversee and innovate how to approach content planning, creation, and distribution, including long-form and short-form content, blogs and blog posts, case studies, video content, and new and existing channels.
- Collaborate with product marketing, revenue marketing, and sales teams to ensure content is compelling, stands out, and demonstrates WordPress VIP as an authority in the CMS space.
- Be pipeline-driven, and ensure content is continuously optimized, aligned to different needs including thought leadership and conversion.
- Able to report on performance trends, identifying key insights to shape decision making.
Communications
- Drive a comprehensive communications strategy, including PR, Analyst Relations, and crisis, executive, and internal communications.
- Manage relationships with PR agencies and media outlets to increase brand visibility, maintain a strong presence in relevant industry publications, and elevate WordPress VIP’s voice in global and national news cycles.
- Oversee internal communications efforts to galvanize teams about our mission to grow our presence in the Enterprise CMS & Analytics space.
Performance Marketing
- Oversee performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive enterprise customer acquisition and growth.
- Responsible for performance and channel forecasting, budget management, and ROI analysis to maximize spend efficiency.
- Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to achieve optimal results.
Website Management & Innovation
- Oversee the team responsible for ensuring WordPress VIP has the best website in the world and executing a strategy that enhances the customer journey, improves conversion rates, enables VIP to build and own our own audience, and reduces friction across all touchpoints.
- Responsible for driving the strategy, development, and ongoing optimization of a website experience that accurately reflects our brand promise, differentiation, and positioning by conveying messages relevant to our diverse customer base.
Requirements
- Proven experience with examples in brand strategy, content strategy, and communications in a high growth, matrixed B2B enterprise environment.
- Demonstrated success in developing and executing brand campaigns that elevate brand presence and drive measurable business impact, namely pipeline and revenue.
- Strong understanding of digital content distribution channels, including social media, SEO, email, and web content.
- Exceptional storytelling skills with the ability to translate complex ideas into clear, compelling messages for a variety of audiences across CMS, data, and analytics.
- Experience working cross-functionally with product, sales, and marketing teams in a collaborative, high-growth environment.
- Strong analytical mindset with experience in leveraging data and analytics to optimize brand and content strategies.
Compensation and Benefits
Salary range: $240,000-$330,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.
We’re a distributed company with more than 1700 Automatticians in 92 countries speaking 110+ different languages. And, even more than growth and profitability (although we’re plenty profitable), above all, we’re driven by a mission: We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
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Evening Virtual Assistant, Remote, $45/hr, No Experience
Weekend Customer Support, $42/hr, Remote, College Student
Remote Data Entry, $50/hr, No Experience, Evening/Night Job
Remote Live Chat, $40/hr, Part-Time, No Degree Required
Virtual Assistant, $42/hr, Remote, Weekend, Entry Level
Remote Phone Support, $45/hr, Evening, No Experience Required
Data Entry, No Experience, $50/hr, Remote, College Student
Remote Moderator, $40/hr, Weekend, No Degree, Part-Time
Live Chat Support, Remote, $42/hr, Night Shift, College Student
Phone Job, $50/hr, Remote, No Degree, Part-Time, Weekend
Data Entry, $45/hr, Remote, Evening, No Experience Required
Virtual Assistant, No Experience, $42/hr, Remote, Part-Time
Remote Customer Support, $50/hr, Night Shift, No Degree
Remote Data Entry, $40/hr, College Student Friendly, Part-Time
Live Chat Support, $42/hr, Weekend, Remote, No Degree
Virtual Assistant, Remote, $45/hr, Evening, No Experience
Remote Phone Job, $50/hr, College Student, Night Shift
Remote Moderator, $42/hr, Weekend, No Experience Required
Data Entry, No Degree, $45/hr, Part-Time, Remote Job
Customer Support, $50/hr, Remote, Evening/Night Job, No Degree
Virtual Assistant, $42/hr, Remote, Weekend, No Degree
Remote Live Chat, $45/hr, College Student, No Experience
Remote Data Entry, $40/hr, Part-Time, No Degree Required
Phone Support, $50/hr, Weekend, Remote, No Experience
Virtual Assistant, $42/hr, Evening, Remote, No Degree
Remote Customer Support, $45/hr, No Experience, Part-Time
Data Entry, $50/hr, Night Job, No Degree, Remote
Remote Moderator, $40/hr, College Student Friendly, Part-Time
Virtual Assistant, Remote, $42/hr, Weekend, No Experience
Remote Phone Job, $45/hr, Part-Time, No Degree Required
Customer Support, $50/hr, Night Job, Remote, No Experience
Data Entry, Remote, $42/hr, Evening Job, No Degree
Live Chat Support, $45/hr, Weekend, Remote, College Student
Virtual Assistant, Remote, $50/hr, Part-Time, Night Shift
Data Entry, $40/hr, No Experience, Remote, Weekend Job
Remote Phone Job, $45/hr, No Degree, College Student Friendly
Customer Support, $42/hr, Remote, Evening, No Experience
Virtual Assistant, $50/hr, Weekend, No Degree, Remote
Remote Data Entry, $40/hr, Part-Time, College Student Job
Phone Support, Remote, $42/hr, Evening/Night Shift
Virtual Assistant, No Degree, $45/hr, Remote, Part-Time
Live Chat Support, $50/hr, Remote, No Experience Required
Remote Moderator, $42/hr, College Student, Weekend Job
Data Entry, $45/hr, Remote, Night Job, No Degree
Virtual Assistant, $50/hr, Remote, Part-Time, Evening Job
Remote Customer Support, $42/hr, Weekend, No Experience
Phone Job, $45/hr, Remote, Night Shift, No Degree
Remote Live Chat, $50/hr, College Student, No Experience
Data Entry, $40/hr, Part-Time, Remote, Weekend Job
Virtual Assistant, $42/hr, Remote, No Experience, Evening
Remote Phone Support, $45/hr, Night Job, College Student
Remote Moderator, $50/hr, No Degree, Weekend, Part-Time
Virtual Assistant, $40/hr, Remote, Night Shift, No Experience
Customer Support, $42/hr, Remote, Part-Time, No Degree
Remote Data Entry, $45/hr, Weekend Job, College Student
Phone Support, Remote, $50/hr, No Experience, Night Shift
Virtual Assistant, $42/hr, Evening, Remote, College Student
Live Chat Support, $45/hr, Part-Time, Remote, No Degree
Data Entry, $50/hr, Remote, Evening Job, College Student
Virtual Assistant, $40/hr, Weekend, Remote, No Experience
Remote Phone Job, $42/hr, Night Shift, College Student Friendly
Remote Customer Support, $45/hr, No Degree, Evening Job
Virtual Assistant, $50/hr, Part-Time, Remote, Weekend Job
Data Entry, $40/hr, Evening Job, No Experience, Remote
Remote Live Chat, $42/hr, Weekend, No Degree, Part-Time
Virtual Assistant, $45/hr, No Experience, Remote, Night Job
Phone Job, $50/hr, Remote, Part-Time, College Student
Remote Data Entry, $42/hr, Evening/Night Job, No Experience
Remote Moderator, $45/hr, No Degree, Weekend Job, Part-Time
Live Chat Support, $50/hr, Remote, Night Shift, No Degree
Virtual Assistant, $40/hr, Weekend, College Student, Remote
Remote Phone Job, $42/hr, Part-Time, No Experience Required
Remote Data Entry, $45/hr, No Degree, Weekend, Night Job
Virtual Assistant, $50/hr, Evening, Remote, College Student
Customer Support, $42/hr, Weekend Job, Remote, No Degree
Phone Support, $45/hr, Remote, No Experience, Evening Job
Data Entry, $50/hr, Night Shift, No Degree, Remote Job
Diversity, Equity, & Inclusion at Automattic
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
