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Senior Manager ID-7045

 

Requirements
  • 8+ years of experience in a performance marketing role
  • 5+ years of experience focused on Amazon
  • Owned a $1M/mo Amazon Ads budget for large, omni-channel CPG brands
  • Track record of scaling Amazon media campaigns using multiple Amazon Ads products
  • Deep understanding of how Amazon Ads products work together to drive performance
  • Ability to clearly model attribution across Amazon Ads products
  • Highly effective communicator
  • Experience collaborating with cross functional stakeholders
  • Self-starter who is deeply curious about Amazon and the broader retail media landscape
Responsibilities
  • Own media strategy and execution for all Amazon channel media
  • Leverage a combination of Sponsored Ads, DSP, and Amazon Marketing Cloud to optimize and measure media
  • Report on key performance metrics such as ROAS, TACOS, contribution margin, and LTV
  • Support broader analytics and attribution projects
  • Implement iterative testing across bid strategies, ad placements, creative, and audiences
  • Remain up-to-date on Amazon Ads trends and best practices
  • Maximize the relationship with Seed’s Amazon representatives
Desired Qualifications
  • Experience managing additional retail media networks (Target, Instacart, etc.)
  • Experience with additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)
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