SD Investment ROI and Effectiveness ID-1007
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.
Job Description Summary:
The Investment ROI and Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment's effectiveness for the Consumer segment and Global Marketing.
This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real time insights into the impact of marketing actions across the Consumer funnel.
Job Description:
PayPal is establishing The Investment ROI and Effectiveness office within the Consumer / Marketing organization to develop and implement a high-fidelity ROI measurement framework, to power better decision-making by commercial and marketing leaders, optimize returns, and ensure effectiveness of investment. The office will collaborate closely with Finance, Marketing, Business Analytics, and Consumer Segment owners.
Overview:
The Investment ROI and Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment's effectiveness for the Consumer segment and Global Marketing.
This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real time insights into the impact of marketing actions across the Consumer funnel.
In addition, the leaded will collaborate with the CFO's office to align on a strategic investment framework for the Consumer segment and Marketing while establishing the investment governance process to ensure visibility and accountability. The leader will directly manage a team of ROI/Effectiveness professionals for planning, executing, and sustaining of all ROI/Effectiveness programs and projects.
Responsibilities:
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.
Job Description Summary:
The Investment ROI and Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment's effectiveness for the Consumer segment and Global Marketing.
This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real time insights into the impact of marketing actions across the Consumer funnel.
Job Description:
PayPal is establishing The Investment ROI and Effectiveness office within the Consumer / Marketing organization to develop and implement a high-fidelity ROI measurement framework, to power better decision-making by commercial and marketing leaders, optimize returns, and ensure effectiveness of investment. The office will collaborate closely with Finance, Marketing, Business Analytics, and Consumer Segment owners.
Overview:
The Investment ROI and Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment's effectiveness for the Consumer segment and Global Marketing.
This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real time insights into the impact of marketing actions across the Consumer funnel.
In addition, the leaded will collaborate with the CFO's office to align on a strategic investment framework for the Consumer segment and Marketing while establishing the investment governance process to ensure visibility and accountability. The leader will directly manage a team of ROI/Effectiveness professionals for planning, executing, and sustaining of all ROI/Effectiveness programs and projects.
Responsibilities:
- ROI models: partner with the CFO's office to develop financial models that assess the financial performance of projects and investments
- Investment governance: create and execute governance process for monthly and quarterly investment reviews
- Performance/ ROI Analysis: Analyze performance data to identify trends, insights, an areas of improvement to increase the return on investment for Consumer and Marketing initiatives
- Effectiveness framework: Develop and implement strategies to enhance the effectiveness and efficiency of marketing campaigns/programs
- Effectiveness capabilities build-out: Develop high-fidelity measurement framework to enable better decision-making by commercial and marketing leaders, thereby increasing ROI. Serve as the business stakeholder to the business analytics and technology teams, presenting business requirements and providing input to develop and deploy measurement models (Media Mix Model, Multitouch Attribution, A/B test, Match market, etc)
- Effectiveness insights: present findings and strategic recommendations to senior management to optimize media mix, creatives, messaging, and overall cost of acquisition
- Operation reviews: Partner with the business operations office on the execution of the consumer segment operating rhythms
