Product Marketing Manager, Early Stage ID-1872

December 19, 2024

The Product Marketing Manager will lead customer growth initiatives by developing strategies to attract and retain core customers, position Pulley as a top equity management solution, and collaborate with various teams on product launches. This role requires strong messaging, content strategy, and partnership development.

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Summary Generated by Built In

Pulley’s mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 400 customers.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

🌟 Product Marketing Manager – Early Stage

We are seeking a Product Marketing Manager to lead our early stage customer growth initiatives. You’ll develop and execute strategies to attract and retain our core customer while positioning Pulley as the premier equity management solution for scaling organizations.

🛠 Responsibilities

Product Marketing Strategy: Develop positioning and messaging that resonates with early stage companies. Help build the foundation for Pulley’s company-wide positioning strategy.

Positioning: Create compelling messaging and content for early stage companies, focusing on products and features that resonate with this specific customer segment.

Product Launches & GTM: Collaborate with product teams to inform the roadmap based on customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc.

Content Strategy: Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.

Master Collaborator: Work cross-functionally with product, sales, design, communications, support, etc

Partnerships: Work with our partners on co-marketing efforts. We partner with multiple players in the startup ecosystem, including YC and other influencers of early stage startups.

🙌 Qualifications

You’ve seen things: 5 years of experience in product marketing

Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research. This is a startup and you will be doing both.

Product marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing.

Marketing breadth: You understand partnerships, channel, content, and comms strategy in addition to product marketing strategy.

Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing. You’re comfortable using AI to get something started and move quickly.

Experience with AI and/or crypto.

High-quality bar: You’ve developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time.

Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.

💚 Benefits

We are a remote-first team with an office in San Francisco. We do team offsites to meet in person.

US-Based Benefits:

Health insurance

Unlimited PTO

401(k) Match

✨ Our Culture

TL&DR – Pulley is a unique fit, tailored for those who align with our values and culture. Discover the engaging culture of Pulley. We are looking for people who are excited about building a great company, not just working in a high-growth startup. In addition to function-specific skills, here are some traits that enable our team members to thrive:

First Principles Thinking. We believe in breaking down problems into their most basic parts. We don’t reject ideas because they haven’t worked before. We understand “why did certain things work?” and apply it to our situation.

Ship It & Iterate. Shipping is the starting line for learning. Ship something, talk to users, get feedback, and iterate. We focus on the inputs, on what we can control, not the outcomes. We take our best bets, and don’t fixate on the finish line.

Boldly Honest & Aggressively Considerate. Being boldly honest means we push one another to act from first principles, set and hit goals, and ruthlessly prioritize. Being aggressively considerate means we care about each other as humans to win as a team. We speak up and embrace feedback.

Default Yes. We believe that something is possible unless proven otherwise. Hard problems are often solved by people who didn’t know it was impossible.

We’re also inspired by the culture work done at other companies and plan to develop our own playbook here too. One of the concepts that resonate most with us is the importance of stunning colleagues. If you like the sound of our environment and you’re passionate about joining a team like the one we’ve described, we’d love to talk!

Annual Salary Range: $150-200k

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